Setting the right price on a product is a four-step process:
Another thing I thought was especially interesting was the odd-even pricing (or psychological pricing). This pricing strategy means that odd numbered prices are used to connote a bargain and even numbered prices are used to imply quality For example, buying something for $99.95 makes you feel as if it's a good deal, whereas buying something, such as a bottle of perfume, for $100 implies prestige rather than bargain.
I will be able to use this information in coming up with the right prices for my services for my clientele.
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